ACM has unveiled an exciting expansion of its Explore travel brand, alongside the release of an exclusive consumer study that sheds light on the travel habits of regional travellers. This strategic move aims to further engage a highly active and engaged travel audience while providing advertisers with enhanced opportunities for cross-platform reach.
The newly revamped Explore website is now seamlessly integrated into 85 premium regional news websites, significantly enhancing its SEO performance, user engagement, and editorial offerings. With a mobile-first approach, the site boasts faster loading times and intuitive navigation, offering an improved experience for users on the go.
Explore’s social media presence has also been amplified with video content and stories featured across platforms like Instagram, YouTube, and TikTok, allowing the brand to connect with its audience in a more dynamic and visual way.
In line with the website expansion, ACM also released a detailed consumer study into regional travellers, revealing key insights into this vibrant demographic. The study found that a remarkable 74% of regional travellers had taken a holiday in the last 12 months, with 36% of these individuals already having booked and paid for their next trip. This indicates a highly engaged audience, with a strong appetite for both domestic and international travel.
In a further bid to improve the user experience, Explore travel content is now prominently featured on the main navigation of all ACM news websites. This strategic positioning ensures that travellers can easily access relevant content while also offering advertisers a high-value audience. The new website features interactive tools such as travel surveys, quizzes, and direct engagement with travel writers, encouraging visitors to plan and book their next trip.
ACM’s expansion of its Saturday Explore magazine has also seen a boost, with the print edition now reaching 28 markets. This expanded print footprint provides readers with travel deals, inspiration, and expert advice, while offering advertisers an opportunity to access a cross-platform regional audience.
With these changes, Explore is poised to continue its growth as a trusted resource for regional travellers, offering both insightful content and valuable advertising opportunities.
