Tourism Malaysia is embarking on a high-profile sales mission to Saudi Arabia from May 4 to May 8, 2025, with the goal of enhancing its presence in the Kingdom’s rapidly growing travel market. Focused on the cities of Jeddah and Riyadh, the mission is part of a broader strategy to position Malaysia as the go-to destination for Saudi travelers ahead of major tourism events such as Visit Malaysia 2026 and Malaysia Culture Week 2025.
The sales mission, led by Dato Sri Tiong King Sing, Malaysia’s Minister of Tourism, Arts and Culture, is supported by a delegation of 37 representatives from various sectors of the Malaysian tourism industry. This diverse group includes representatives from hotels, resorts, travel agencies, state tourism boards, and other tourism providers. The mission aims to strengthen Malaysia’s relationships with Saudi Arabia’s tourism sector and introduce the Kingdom to a range of luxurious, family-friendly, and unique travel experiences that Malaysia offers.
This initiative aligns with Malaysia’s long-term tourism objectives, particularly the highly anticipated Visit Malaysia 2026 campaign. The mission underscores Malaysia’s commitment to becoming a leading travel destination for Saudi tourists, a market that has experienced impressive growth in recent years. The success of this mission will pave the way for more significant engagement between the two countries and further elevate Malaysia’s position in the global tourism industry.
Minister Dato Sri Tiong King Sing’s leadership in this mission reflects Malaysia’s strong determination to build deeper ties with the Saudi market. With Saudi Arabia being one of the country’s most important and fastest-growing tourism markets, this initiative marks a significant step toward ensuring Malaysia remains a top destination for Saudi travelers.
