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Booking has announced a multiyear partnership with the NBA and WNBA, becoming the Official Online Travel Partner for both leagues starting with the 2025 WNBA season and continuing through the 2025-26 NBA season.
The partnership will feature Booking’s branding across league platforms, including social media, digital channels, live broadcasts, and prominent advertising on courts during games.
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Ben Harrell, Managing Director of Booking US, said the collaboration aims to help basketball fans easily find accommodations, enhancing their ability to travel and engage with the sports they love.
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