Hainan Province recently held a ceremony to inaugurate and award plaques to 29 overseas tourism promotion offices. These offices are designed to enhance Hainan’s international tourism profile and attract more global visitors.
Roles of the Overseas Tourism Promotion Offices
According to the Hainan Provincial Department of Tourism, Culture, Radio, Television, and Sports, the new overseas offices will serve several key functions.
Enhancing Collaborative Efforts
The offices will work closely with local travel agencies and media to conduct comprehensive tourism route inspections. They will tailor and promote Hainan’s unique tourism products to meet local market demands more precisely.
Strengthening Aviation Partnerships
By establishing regular communication channels with local airlines, the offices will actively push for the development and optimization of direct flight routes. This will create more efficient and convenient channels for bringing tourists to Hainan.
Boosting Investment Attraction
Leveraging the policy advantages of Hainan’s free trade port, the offices will attract more international tourism companies to invest in Hainan, fully utilizing the region’s policy benefits.
Engaging with International Organizations
The offices will actively reach out to international organizations, offering attractive policies and high-quality services to encourage them to set up branches in Hainan. This move aims to inject new vitality into the international development of Hainan’s tourism, culture, and sports industries and enhance the province’s international competitiveness and brand reputation.
Future Plans and Goals
A representative from one of the newly inaugurated overseas tourism promotion offices highlighted that these offices will serve as international cooperation platforms for tourism businesses.
Moving forward, they will focus on overseas marketing and promotion to help transform Hainan into a globally attractive free trade port tourism destination.
These initiatives reflect Hainan’s commitment to expanding its international tourism market and positioning itself as a premier global travel destination.
