At ATM 2025, Saudi Arabia made a bold statement about its cultural tourism ambitions with the unveiling of a groundbreaking alliance between Diriyah Company and GoZahid. This partnership is set to reshape not just the country’s cultural tourism landscape, but the global conversation around how trade, training, and storytelling can define a destination’s appeal.
The alliance, forged at ATM 2025—the Middle East’s top travel marketplace—signals a new chapter in Saudi Arabia’s global tourism strategy. It highlights the importance of immersive storytelling, the role of training guides and operators, and the power of strategic trade partnerships in building a nation’s cultural identity. With this collaboration, Diriyah Company and GoZahid aim to elevate Saudi Arabia’s standing as a cultural tourism leader.
Key initiatives from this partnership include training programs designed to equip local guides and tourism professionals with the skills to share Saudi Arabia’s rich heritage with global visitors. As the alliance gains momentum, it becomes clear that Saudi Arabia is not just focusing on tourism growth, but on fostering a cultural renaissance that is set to have a global impact.
ATM 2025 marks the start of a new era for Saudi Arabia, one where strategic alliances, cultural pride, and storytelling excellence are reshaping the country’s tourism industry. The Diriyah-GoZahid partnership is a transformative force, setting the stage for Saudi Arabia to become a top destination for cultural tourism worldwide.
