The Uttar Pradesh Tourism Department is gearing up to promote the state’s rich cultural heritage and diverse tourism offerings at major international travel marts and expos. The department plans to showcase key tourism circuits, iconic destinations, traditional handicrafts, and the state’s vibrant cultural heritage through specially designed pavilions, according to a press release from the Department of Tourism and Culture.
The global promotional campaign will kick off at the Arabian Travel Market (ATM) in Dubai, taking place from April 28 to May 1, 2025. Following this event, the department will attend prominent international travel expos in countries including Thailand, France, Japan, Singapore, the United Kingdom, Spain, Australia, Germany, and Russia.
The initiative aims to position Uttar Pradesh as a premier tourism destination on the global stage. It also seeks to attract tour operators, travel agents, and investors to explore the state’s extensive tourism potential and investment opportunities.
