Marie Kondo, the creator of the global tidying method, recently shared her decision to focus more on her family after her system gained worldwide popularity. She expressed a desire to return to her roots and explore what brings joy in this new chapter of her life. Kondo emphasized the importance of staying open to new experiences and continuing to seek what truly touches her heart.
A new study by Klook, called Travel Pulse, reveals that for many millennial and Gen Z travelers, personal transformation is now a major driving force behind their travel decisions. According to the study, half of these generations prioritize meaningful experiences over simply visiting beautiful destinations. Nature retreats and weekend getaways are growing in popularity as ways to achieve deeper, transformative experiences.
The campaign also underscores the positive effects of travel. Nearly half of travelers (48%) report feeling completely recharged after their trips. Klook’s “Best You” campaign encourages people to seek joy and personal growth through both local and international travel.
