Mumbrella, now part of The Intermedia Group, will host its annual Travel Marketing Summit and Awards on August 28, 2025, at Crown Sydney. The event will feature prominent participants including Intrepid Travel, South Australian Tourism Commission (SATC), and Publicis Groupe’s sustainability consultancy, Salterbaxter.
Emma Campbell, Sector Marketing Director of Abu Dhabi’s Department of Culture and Tourism, will share insights on expanding visitor markets and encouraging exploration beyond popular attractions.
From SATC, Erik de Roos and Marianthi Livaditis will present their innovative ‘You Don’t Make Friends with Salad’ campaign, focusing on authentic place branding to deepen visitor connections with South Australia.
Intrepid Travel’s Sara King and Salterbaxter’s Stu Wragg will discuss the critical issue of greenwashing and its impact on Australian brands.
The Mumbrella Travel Marketing Awards return with 13 categories covering campaigns, social media, publications, partnerships, and PR. Entries open soon, with the first deadline on June 13, 2025.
Last year’s winners included Enthral (PR Agency of the Year), Crystalbrook Collection Hotels & Resorts (Marketing Team of the Year), We Are Explorers (Publication of the Year), and Flight Centre Travel Group (Social Idea of the Year).
