From February 24th to 26th, 2025, the Swiss Tourism Board successfully organized a significant tourism exchange conference. The event took place at the St. Regis Hotel in Beijing, aiming to strengthen collaboration between China and Switzerland in the tourism sector.
The exchange event was designed to offer an exclusive networking platform. It invited travel agency professionals to participate, providing them with the opportunity to engage in one – on – one meetings with dozens of Swiss partners. These partners represented various segments of Switzerland’s tourism industry, including Swiss tourism enterprises renowned for their high – quality services and the country’s advanced aviation and transportation systems.
By facilitating direct communication, the event enabled in – depth discussions on potential cooperation opportunities, such as promoting Swiss tourist destinations in the Chinese market, enhancing travel product offerings, and improving transportation connections between the two countries. This initiative not only deepened the mutual understanding among industry players but also laid a solid foundation for future cooperation, expected to boost bilateral tourism exchanges and bring more Chinese tourists to experience the unique charm of Switzerland.
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