The American Society of Travel Advisors (ASTA) has announced the opening of registration for its 2026 Travel Advisor Conference, revealing a prestigious venue and keynote lineup at this week’s TAC event in Salt Lake City. Slated for May 27–29, 2026, the three-day conference will take place at the newly opened Gaylord Pacific Resort & Convention Center in San Diego, California.
Headlining the event is New York Times best-selling author and motivational speaker Rachel Hollis, host of The Rachel Hollis Podcast, known for her self-help expertise. Additional featured presenters include:
Nadia Sparkle, founder of Travel With Sparkle
Denella Ri’chard, host of television’s Traveling With Denella Ri’chard
Angela Hughes, CEO of Trips & Ships Luxury Travel and travel professor at Brigham Young University
Kha Ly, a marketing and technology specialist in the travel sector
The conference will also feature educational sessions by the Dale Carnegie Institute, focusing on professional development for advisors. “San Diego’s vibrant travel ecosystem and Gaylord Pacific’s state-of-the-art facilities make it the perfect backdrop for our 2026 gathering,” said an ASTA spokesperson. “With Rachel Hollis and our diverse speaker roster, we aim to deliver inspiration and actionable insights for advisors at every career stage.”
Active ASTA members can secure their spots via the organization’s official registration portal, with early-bird pricing available for limited time. The announcement comes on the heels of ASTA’s 2025 conference success, reinforcing its role as a cornerstone event for the travel advisory community.
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