Data released by Ctrip shows that the booking volume of summer cruise products has increased by over 60% year-on-year, and that of long-haul overseas cruise products has skyrocketed by 120% year-on-year.
As summer approaches, the cruise tourism market ushers in its annual peak season. Chinese people have a strong demand for in-depth travel experiences, and “taking a cruise for in-depth travel” has become a popular new choice, reflecting the new trends in the domestic tourism consumption market and injecting new vitality into the cruise tourism market.
With the continuous improvement of people’s living standards and the diversification of travel demands, cruise travel, which combines leisure, entertainment, and in-depth exploration, is attracting more and more tourists. Whether it’s the luxurious facilities on board, the diverse cultural experiences during shore excursions, or the unique charm of traveling on the vast ocean, cruises offer a one-of-a-kind vacation option. This significant growth in bookings not only indicates the flourishing of the cruise tourism industry but also signals a new chapter in China’s tourism consumption upgrade.
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