Expedia Group has announced a series of strategic partnerships aimed at strengthening its presence in the Middle East. These partnerships span advertising, technology, and supply chain collaborations, in addition to the launch of the Expedia Travel Agent Affiliate Program (TAAP) in the United Arab Emirates (UAE). The move highlights Expedia’s commitment to providing Middle Eastern partners with access to its global traveler base, boosting visibility, and driving revenue growth.
The Expedia TAAP program offers travel agents the opportunity to increase their earnings by tapping into Expedia’s vast travel inventory and streamlined booking system. Agents earn commission on the total booking value and gain access to user-friendly tools, marketing materials, and more to help grow their business.
Expedia Group has been operating in the Middle East for over a decade, with established partnerships including Rezlive, Halalbooking, and Blackrock Technologies.