Ningbo’s Haishu District became the epicenter of China’s ecological education movement on June 3 as the 2025 National Youth Nature Journaling Campaign launched at Wulongtan Biodiversity Experience Park. The event, themed “Beautiful China, I Take the Lead,” introduced innovative approaches to environmental stewardship through nature documentation.
Officials including Lin Yu from the Ministry of Ecology and Environment’s Education Center joined local leaders and celebrities like actor Chen Long to inaugurate China’s first Nature Journaling Green Paper and the country’s premier nature journaling camp. The Wulongtan camp features four specialized zones – fern and butterfly exhibits, biodiversity monitoring stations, field journaling bases, and ecological observation areas – creating a comprehensive environmental education ecosystem.
National Standards and Local Innovation
The newly released Green Paper establishes national guidelines for nature journaling programs, building on seven years of development that has engaged over 500,000 youth nationwide. “This hands-on approach perfectly aligns with our modernization goals of human-nature harmony,” noted Lin Yu, highlighting how the program transforms participants into active environmental advocates.
Haishu District Vice Governor Li Gao outlined ambitions to develop the pilot camp into a national model, stating: “Through this ‘small window’ project, we’re writing a ‘major chapter’ in ecological civilization education.” The district plans to refine replicable methodologies for nationwide adoption.
Celebrity Advocacy and Youth Engagement
The ceremony featured actor Hu Ge issuing a video call-to-action and the appointment of celebrity ambassadors. “Become nature’s detectives and ecological translators,” urged ambassador Chen Long, inviting youth to document biodiversity through summer observations (June-September collection period).
Ningbo officials showcased their successful “government-media-society-public” collaborative model, which has produced award-winning journal entries. The program’s expansion includes training for instructors from Inner Mongolia to Shaanxi, with masterclasses led by ecological artist Han Lili and experts from the National Botanical Garden.
The event concluded with tours of the new journaling facilities and mountain biodiversity stations, cementing Ningbo’s position as the testing ground for China’s next-generation environmental education initiatives.
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