Tourism New Zealand has launched a new global brand campaign celebrating the people, places, and culture that make Aotearoa New Zealand truly special.
The campaign highlights the iconic 100% Pure New Zealand brand, inviting manuhiri (visitors) to “find their 100%” by exploring the country’s unique experiences.
It also offers travel agents worldwide helpful tools and resources to promote New Zealand as a must-visit destination.
Rolling out across global social media, trade media, and paid advertising, the campaign will reach all of Tourism New Zealand’s key markets.
Using digital platforms, social media, and industry events, it aims to inspire the 155 million people actively considering a trip to New Zealand to turn their travel dreams into reality.
