The Windsor-Detroit Tunnel has launched a new digital tourism campaign aimed at increasing cross-border travel and supporting local Windsor businesses.
The “40-40 Campaign” is a collaboration with MBA students from the Odette School of Business at the University of Windsor, and officially kicked off Thursday at the Windsor-Detroit Tunnel Plaza, with supporters, sponsors, and community leaders in attendance.
The campaign promotes 40 local Windsor businesses and reminds American visitors that their dollar goes further — currently worth 40% more in Canada. The slogan: “Experience Windsor in 40 Ways.”
“This is more than a campaign — it’s a celebration of connection, community, and your excuse to grab a friend and check out some of the amazing spots in Windsor,” said Olivia Sylvestre, campaign lead and UWindsor MBA student.
Tal Czudner, CEO of the Windsor-Detroit Tunnel, praised the initiative and its young leaders:
“We are so pleased to be working with the MBA students from the University of Windsor. They are a smart, tenacious crew… Please help us spread the word for the benefit of our local businesses.”
