Favourable exchange rates, working holiday visas, and popular TV shows are inspiring many British travellers to plan long-haul holidays in 2025. According to new research from Reboot Online, flights to Thailand are among the most searched for this year.
But with tourist numbers booming due to the “White Lotus” effect and a possible cut to Thailand’s visa-free stay period, some travellers are now exploring quieter alternatives in Southeast Asia.
One standout option is the Philippines. Often overlooked, the country offers much more than just a substitute for Thailand. With its own rich culture, unique cuisine, and breathtaking scenery, the Philippines is quickly becoming a top choice for adventurous tourists.
The country is made up of over 7,000 islands, offering a wide range of landscapes — from beaches to forests to mountains. It also tends to be more affordable than Thailand, especially when it comes to food, according to Travel Authentic Asia.
The Philippines is divided into three main regions. Luzon is the largest island in the north and home to the capital city, Manila. In the center lies the Visayas, a group of islands including Panay, Samar, and Masbate. Mindanao, the second-largest island, is located in the south.
Nature lovers will find plenty to explore. One of the most popular spots is White Beach on Boracay Island. The beach stretches for about 4 kilometers (2.5 miles) and is known for its powdery white sand. Visitors often enjoy kitesurfing, sailing on a traditional paraw boat, or simply relaxing in the sun.
With fewer crowds, lower costs, and a wealth of natural beauty, the Philippines may be the perfect destination for British travellers looking for a fresh take on Southeast Asia in 2025.
