Sabre Corporation, a global leader in travel technology, has entered a multi-year distribution agreement with LIFT, one of South Africa’s fastest-growing airlines. This collaboration integrates LIFT’s full domestic flight inventory into the Sabre Travel Marketplace, enabling travel agencies worldwide to effortlessly search, compare, and book LIFT flights alongside a diverse range of air content.
Founded in 2020, LIFT has quickly emerged as a trailblazer in South Africa’s aviation industry. Combining low-cost carrier affordability with premium onboard experiences, LIFT serves major domestic routes including Johannesburg, Cape Town, and Durban. Its customer-focused approach caters to business travelers seeking reliability and flexibility, as well as leisure travelers desiring comfort and value.
LIFT distinguishes itself with unique service features such as dog-friendly flights and unlimited premium Vida e Caffè coffee, setting a new standard for low-cost airlines in the region. This partnership with Sabre is expected to significantly expand LIFT’s market reach and simplify booking processes, further strengthening its position in the competitive South African aviation landscape.
