Hainan has injected new vitality into its offshore duty-free market through a massive consumer voucher program, with 100 million yuan already redeemed since January. The tropical province plans to distribute over 200 million yuan in shopping subsidies during Q1 2024, according to the Provincial Department of Commerce.
Stackable discounts fuel shopping spree
Travelers can combine the government-issued coupons with existing promotions at all 12 duty-free malls across Haikou, Sanya, Wanning and Qionghai. Discount tiers include 100 yuan off 2,000-yuan purchases and 1,000-yuan savings on 15,000-yuan transactions. Major operators like China Duty Free Group have expanded accessibility by establishing pop-up shopping zones in four Sanya resort hotels since late January.
The stimulus measures have generated approximately 20:1 leverage, with each voucher yuan stimulating 20 yuan in consumer spending. “This dual approach of direct subsidies and merchant collaborations creates powerful synergies,” noted a Commerce Department official. The province plans further “duty-free+” innovations to maintain momentum through cross-industry partnerships and differentiated marketing strategies.
Industry analysts highlight Hainan’s unique position to capitalize on China’s consumption upgrade, with the voucher program effectively lowering entry barriers for premium shoppers. As international travel gradually recovers, such domestic alternatives gain strategic importance in retaining luxury spending within the country.
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