Airbnb China recently released its 2025 Spring Outbound Travel Trend Report, revealing a remarkable surge in travel enthusiasm during the Qingming Festival. The report shows that the outbound travel heat during the Qingming Festival has nearly doubled compared to the same period last year, indicating a robust recovery and growth in the outbound travel market.
Japan and Thailand are among the top ten most – searched destinations during the Qingming holiday. Japan, in particular, stands out with its cherry blossoms in full bloom, securing a leading position in the search rankings. Its search volume is far ahead of others, almost five times that of the second – ranked destination. The allure of cherry blossoms has long attracted travelers from around the world, and for Chinese tourists, it has become an irresistible draw during the spring season.
The trend reflects the increasing demand for international travel among Chinese tourists. With the continuous improvement of living standards and the relaxation of travel restrictions, more and more people are eager to explore the world during holidays. As the spring season offers pleasant weather and beautiful scenery, it provides an ideal time for traveling. The doubling of outbound travel heat during the Qingming Festival also indicates that travel has become an important way for people to enjoy their holidays and experience different cultures.
Airbnb’s report not only reflects the current travel preferences of Chinese tourists but also provides valuable insights for the travel industry. Travel agencies, airlines, and accommodation providers can better meet the needs of consumers by understanding these trends, thus promoting the further development of the international travel market.
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