As Europe prepares for its summer holidays, digital travel platform Agoda reveals that Thailand remains the most searched Asian destination by European travelers for the second year running. Indonesia, Japan, and Malaysia follow closely, with Vietnam entering the top five for the first time.
Agoda’s ‘Europe to Asia Summer Travel Trends’ report, based on accommodation searches for July and August travel, highlights Malaysia as the fastest-growing destination, with a 20% increase in interest compared to last year. China saw a 14% rise, aided by new visa waivers for several European countries, while Sri Lanka’s popularity grew by 13%.
The top European countries generating travel searches to Asia include the United Kingdom, France, Germany, Spain, and the Netherlands. Notably, Greece (+23%), Turkey (+21%), and Poland (+17%) are emerging as strong new origin markets, signaling expanding interest in Asia from these regions.
