JetBlue Rebrands Travel Division as Paisly to Boost Airline Services

JetBlue Airways Corporation (JBLU) is making moves to strengthen its position in the airline industry by upgrading its travel products.

The company recently announced the launch of Paisly, LLC, the new name for what was previously JetBlue Travel Products.

This rebranding is part of JetBlue’s larger JetForward strategy. Paisly is evolving from a single-brand internal travel platform into a full-service, technology-driven managed travel services company.