According to the “2025 Summer Travel Trends Report” recently released by Zoom Travel Group, the number of people traveling during the summer vacation is expected to increase by more than 70% year-on-year, with a Gross Merchandise Volume (GMV) growth of about 80%. The proportion of family travel is expected to exceed 60%, making them the main force of summer consumption. This trend is driving the market from a recovery-based growth to a structural upgrade.
The report highlights three major trends for this summer’s travel market: family dominance, prominent theming, and in-depth experience. The popular destinations include Japan, the UK, Northern Europe, and emerging niche routes. Products that offer in-depth experiences and good value for money continue to be in high demand. Zoom Travel Group pointed out that the industry is accelerating towards a competition of quality.
As family travel becomes the main trend, travel companies are focusing on providing more family-friendly and themed travel products. The market is shifting from a recovery phase to a more sustainable and quality-oriented growth. Travelers are not only looking for destinations but also seeking unique and memorable experiences. This trend is pushing the travel industry to continuously innovate and improve the quality of its services and products.
