Thailand’s long-held reputation as an affordable travel spot is fading fast. A recent report shows that the Thai baht has reached its highest value ever. This makes it more expensive for tourists from Europe, the UK, Russia, and other key markets to visit.
Everyday costs like hotels, transport, food, and tours have gone up noticeably. Inflation after the pandemic, higher local business costs, and strong demand from locals are pushing prices even higher.
At the same time, some travelers worry about safety or want cheaper options. This has led many to choose nearby countries like Vietnam and Indonesia instead.
Because of these changes, more visitors are cutting their trips short, spending less, or skipping Thailand altogether. This marks a big shift in how the country is seen as a budget-friendly destination.
In places like Pattaya, tourism is facing new challenges. These issues come from global economic changes and shifts in how tourists behave. The road to recovery may now be tougher and more complicated.
