Travel experiences platform Klook has launched its first major brand campaign in Australia, introducing the “Travel Fully” campaign in partnership with creative agency Paper Moose.
Fronting the campaign is John Pearce—singer, dancer, and member of The Wiggles—who encourages Australian travellers to dive into richer, more immersive holiday experiences.
While Klook is already a leading name across Asia, this campaign marks its first in the Australian market and the first international rollout under its broader global platform, The Best You.
“They asked us to take that big global idea and shape it for the Australian audience,” said Jeremy Willmott, creative director at Paper Moose, in an interview with LBB.
Willmott explained that Australian travellers are different from those in markets like Singapore, where the focus is often on empowerment and chasing goals. “Australians travel differently. We love deep, cultural experiences. We like to curate our trips and feel genuinely connected to the places we visit,” he said. “That insight guided our campaign strategy.”
The campaign aims to inspire Australians to travel with more purpose—seeking out meaningful, memorable moments rather than simply ticking off tourist spots.
