The joint event “SoMuchFun: A Journey of Inspired Renewal” was held at Beijing’s Hanlin Academy, highlighting “contrast, freshness, and social interaction” through immersive Nanyang-style experiences, roundtable discussions, and sharing sessions by travel influencers. Mafengwo unveiled its latest AI cultural creations, leveraging its self-developed travel AI industry model to offer smart travel experiences. User data from Mafengwo’s “AI Xiaoma·Singapore Travel Assistant” reveals diversified interests among Chinese visitors: families focus on queue times and stroller rentals, young travelers seek网红 cafes and Nyonya culture spots, while senior visitors prioritize accessible facilities.
STB’s Greater China Chief Representative, Patrick Peh, introduced five themed travel categories tailored to different preferences, ranging from rainforest adventures for wellness enthusiasts to Nyonya embroidery workshops for senior travelers. Mafengwo CEO Chen Gang demonstrated the “AI Xiaoxinx” doll, an interactive travel companion that provides real-time advice and emotional support, alongside the AI Itinerary Planner, which crafts detailed 5-day cultural routes for multi-generational trips, including budget breakdowns and senior-friendly amenities like Singapore’s “Green Man+” system. The platform also launched a real-time translation feature for seamless multilingual communication.
This collaboration marks a shift from content marketing to intelligent services, building on previous successful campaigns like “Best Summer Homework” and “Jackson Wang’s Itinerary.” Looking ahead, STB and Mafengwo aim to enhance AI travel companion functionalities, enabling visitors to balance planned adventures with serendipitous discoveries in Singapore.
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