The Singapore Tourism Board (STB) has recently partnered with Mafengwo to launch innovative travel experiences for Chinese visitors, leveraging AI to cater to their increasingly detailed preferences. Data from Mafengwo’s “AI Xiaoma · Singapore Travel Assistant” shows that Chinese tourists traveling to Singapore have diversified focuses: parent-child families care about “attraction queue times” and “stroller rentals,” young travelers seek “Instagrammable cafes” and “Peranakan culture photo spots,” while senior visitors prioritize “accessibility facilities inquiries.”
As Chinese outbound tourists increasingly pursue immersive and personalized experiences, AI technology has emerged as a key tool to provide tailored travel solutions and inspire innovative products for tourism agencies. Pan Zhengzhi, Executive Director of STB’s Greater China region, stated, “With AI’s assistance, we can more accurately understand tourists’ latest needs.”
Singapore has accordingly rolled out five themed products, including exploring the rainforest ecosystem at the heart of Sentosa, savoring local delicacies like coffee ribs, visiting Jurassic World: The Experience at the newly opened Gardens by the Bay, experiencing the thrill of the F1 Singapore Grand Prix live, and enjoying traditional craftsmanship at a Peranakan embroidery workshop.
Chen Gang, CEO of Mafengwo, emphasized, “AI travel assistants, whether online AI travel guides or offline AI cultural creations, are not just tools but ‘triggers’ for travel inspiration.”
The partnership plans to continuously upgrade AI applications, aiming to help Chinese tourists explore Singapore seamlessly and encounter unexpected delights around every corner.
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