As global travel evolves in the post-pandemic era, France is at the forefront of shaping the future of tourism by embracing sustainability and digital innovation. Through its tourism board, Atout France, the country is redefining how it connects with travelers—offering not only unforgettable experiences but also promoting mindful travel practices.
A prime example of this shift is the official French tourism platform, France.fr. This immersive digital hub highlights the country’s diverse destinations while educating travelers on how to explore France sustainably. From eco-friendly travel tips to curated cultural itineraries, the platform promotes tourism that respects both the environment and local communities.
France.fr also sets a standard in digital responsibility. It uses cookies and trackers in compliance with data privacy regulations to enhance user experience—offering personalized recommendations, ads, and travel statistics. Through the Axeptio consent management system, users can easily manage their privacy settings, ensuring transparency and control over their data.
With initiatives like these, France is not only leading tourism in Europe but also shaping how countries can market travel in a way that is both responsible and inspiring.
