AI-generated video content is no longer a future idea — it’s happening now and changing how travel marketers connect with audiences.
At the forefront of this change is Veo2, the world’s first advanced generative video model that is both legally safe and creatively powerful. Will Hanschell, CEO and Co-Founder of Pencil, explains that Veo2 was built specifically for marketers. It can create high-quality videos in seconds, replacing traditional video shoots that can take days or weeks and cost a lot of money.
This technology is especially useful for travel marketers who want to produce original, immersive visuals without the usual expenses and logistics of filming on location.
Veo2 is part of Pencil Pro, a platform that offers not just fast video creation but also creative control and protection of intellectual property. It ensures videos meet branding and marketing standards. This makes Veo2 a trusted tool for global brands in industries like travel and tourism.
Pencil Pro helps brands guide AI models with smart prompts based on brand rules and uses AI scoring systems to keep content aligned with marketing guidelines like Google’s ABCD framework.
One exciting example is a project with Japan Airlines (JAL) to create AI-generated in-flight videos. Jack Smyth, Chief Solutions Officer at Jellyfish and a Brandtech Group partner, shared that Google’s Gemini model was key to this work. Gemini suggested creative ideas, scenes, and scripts, which human teams then shaped into final videos.
Thanks to this AI-human teamwork, what used to take weeks was done in just hours. Smyth says this collaboration proves AI can boost human creativity instead of replacing it.
