China’s leading online travel agencies are rolling out advanced AI assistants to transform how travelers plan trips, with features ranging from multilingual support to real-time itinerary optimization. These digital tools aim to reduce the average 60-90 minutes users typically spend researching destinations across multiple platforms.
Alibaba’s Fliggy recently launched “Ask Me,” a 24/7 virtual travel team incorporating eight specialist roles from route planners to budget managers. The multimodal system accepts voice commands – including regional dialects – and generates shareable illustrated guides complete with bookable options. Its location-aware functionality suggests nearby amenities like gyms and cafes alongside traditional travel services.
Mafengwo’s “AI Roadbook” employs conversational questioning to uncover unstated traveler preferences, producing hyper-personalized itineraries covering everything from souvenir shopping to local dining tips. “True intelligence isn’t about technical spectacle, but enhancing the travel experience,” noted the company’s AI project lead.
Tuniu’s “Little Bull” assistant specializes in deciphering ambiguous requests, comparing options with clear rationale while evaluating existing bookings. Meanwhile, Tongcheng Travel’s upgraded “Chengxin AI” now supports nine languages to assist international visitors, closing the loop from recommendation to confirmed reservation.
Trip.com’s “TripGenie” serves global users in 12 languages, reflecting growing demand for personalized travel abroad. These innovations mark an industry shift toward AI-powered trip planning that saves time while delivering tailored experiences – with Chinese platforms leading the charge in intelligent tourism technology.
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