The 2025 “International Mountain Tourism Day” themed event grandly opened today on Gran Canaria Island, Spain. With the theme “Embracing Mountains and Seas, Symbiotic Humanities – Mountain Tourism and Cultural Inclusivity for the Future”, it attracted representatives from international organizations, government officials, industry leaders, experts, scholars, and media personnel from around the world. They gathered to explore the sustainable development and cross – cultural cooperation in mountain tourism.
At the opening ceremony, Dominique de Villepin, President of the International Mountain Tourism Alliance, stated, “The ‘International Mountain Tourism Day’ has become a crucial platform for showcasing the diverse values of mountains and promoting international collaboration. As we mark the 50th anniversary of China – EU diplomatic relations and the 20th anniversary of the establishment of a comprehensive strategic partnership between China and Spain, this event will further promote the mutual learning of civilizations and closer people – to – people bonds.”
During the event, the International Mountain Tourism Alliance and the United Nations World Tourism Organization exchanged a memorandum of understanding, and the two sides will conduct in – depth cooperation in the innovative governance and sustainable development of mountain tourism. Peter Semone, President of the Pacific Asia Travel Association, released the “Asia – Pacific Mountain Tourism Development Report (2025 Edition)”. The report analyzed the profound impacts of mountain tourism from multiple dimensions such as economy, ecology, and culture, and put forward forward – looking suggestions.
In addition, the “Gran Canaria Initiative for the 2025 International Mountain Tourism Day” was officially released, calling on governments, enterprises, and communities to strengthen cooperation, jointly promote the development of an environmentally friendly tourism industry, and build an open and inclusive mountain civilization landscape.
Among the supporting activities, the “China – Spain Cultural and Tourism Exchange Exhibition” displayed the natural and cultural charm of the mountain destinations of the two countries through meticulous brush paintings and photography works. The “Gran Canaria Night” welcome dinner combined the intangible cultural heritage songs and dances of China’s ethnic minorities with Spanish folk arts, presenting a cross – cultural feast for the guests.
This event was jointly hosted by the International Mountain Tourism Alliance and the Tourism Department of Gran Canaria Island, Spain, and received strong support from organizations such as the United Nations World Tourism Organization, the Pacific Asia Travel Association, and the Department of Culture and Tourism of Guizhou Province, China. Since its establishment in 2018, the “International Mountain Tourism Day” has been successfully held seven times in China, Nepal, Laos, France, and other places, becoming an important communication platform in the global mountain tourism field.
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