Shenzhen has pioneered an innovative “Traditional Chinese Medicine (TCM) + Tourism” integration model, as Guangzhou University of Chinese Medicine Shenzhen Hospital (GZUCM Shenzhen Hospital) signed a strategic cooperation agreement with Shenzhen Wanyue Tourism. This initiative systematically embeds TCM wellness services into international tourism chains, opening a new channel for TCM culture to go global.
Cross – sector Integration: Building a New Health Service Ecosystem
The collaboration focuses on resource sharing to develop a multi – layer health tourism system:
Wanyue Tourism leverages its inbound tourist resources and multilingual services to attract international visitors.
GZUCM Shenzhen Hospital provides core TCM services, including constitution identification, personalized health assessments, and special therapies.
Four key product lines have been developed: high – end TCM health checkup packages, immersive cultural experience workshops (e.g., herb sachet making, Tai Chi lessons), on – the – go TCM care for tour groups, and international medical green channels. The goal is to build the “Shenzhen · TCM Health Journey” brand, transforming TCM wisdom into tangible tourism experiences.
” This cooperation embodies cultural exchange and people – to – people connectivity,” said Zhang Tianfeng, Party Secretary of GZUCM Shenzhen Hospital. “It’s an innovative step for Shenzhen’s National TCM Inheritance and Innovation Pilot Zone.”
Yi Yongjun, CEO of Wanyue Tourism, added, “International travelers seek deep cultural experiences. TCM adds unique value, enhancing satisfaction and positioning Shenzhen as a global health tourism destination.”
Triple Value: A Bridge for Cultural Mutual Learning
Experience Upgrade: Tourists explore Shenzhen’s modern landscape while engaging in TCM practices like pulse diagnosis and moxibustion, gaining insights into “harmony between man and nature”.
Health Integration: Personalized health management, including constitution analysis and acupuncture therapies, turns travel into a wellness journey.
Cultural Bond: As a pilot demonstration area, Shenzhen showcases China’s traditional – modern blend. TCM experiences help visitors perceive China’s openness, fostering cross – cultural understanding.
Leading the Way in Health Industry Integration
Shi Lei, Deputy Director of Futian Health Bureau, highlights this as a “pioneering move” to integrate tourism with health services. The hospital is urged to standardize services internationally, while the Shenzhen Culture and Tourism Bureau aims to promote TCM through tourism’s wide reach.
Industry experts note that Shenzhen’s model is demonstrative for solving TCM’s sustainability abroad and replacing abstract cultural promotion with experiential services.
With TCM – themed products debuting at the 21st Shenzhen International Cultural Industries Fair and the “Shenzhen · TCM Health Journey” brand growing, this initiative will boost Shenzhen’s tourism competitiveness and cultural soft power, creating a model for TCM’s global expansion.
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