Heshun County of Jinzhong City unveiled an ambitious tourism and wellness promotion campaign in Shijiazhuang, Hebei, marking a significant step in regional integration. The event gathered over 100 officials and industry leaders, including tourism bureau directors from both provinces and representatives from 30+ enterprises, culminating in six strategic partnership signings spanning cultural tourism IP development to high-end wellness community projects.
Cool Summer Retreat Meets Cultural Heritage
County Mayor Li Xue showcased Heshun’s unique competitive advantages: “With average summer temperatures of 19°C along the Taihang Mountain rift valley, we’ve cultivated distinctive offerings blending ecological assets with intangible cultural heritage.” The nationally-recognized “Cowherd and Weaver Girl” love story legend, alongside provincial-level heritage like Heshun embroidery, positions the county as both a “National Summer Retreat Destination” and cultural tourism hotspot. Recent developments include astrotourism facilities capitalizing on pristine night skies, cloud sea observation decks, and traditional village experiences.
Strategic Partnerships Forge New Pathways
The signing ceremony witnessed collaborations with Beijing Zhongyi Yaji Cultural Arts for IP development, Hebei Xirui Baiyue for high-end wellness communities, and Hebei International Travel Service for tourist exchange programs. Notably, the proposed “Magpie Bridge Cultural Tourism Resort” project aims to transform the folklore into an immersive destination. Shijiazhuang Tourism Bureau Deputy Director Han Zhenmin emphasized the natural synergy: “Our shared Taihang Mountain heritage creates perfect conditions for resource complementarity and joint marketing.”
From Cultural Showcases to Agricultural Innovation
An exhibition corner featured Heshun’s cultural ambassadors – intricate cliff cypress carvings and embroideries telling the Weaver Girl legend, alongside gourmet attractions like Hanhu mooncakes and mountain vinegar. The delegation later visited Zhengding County’s Tayuan Village, a model of agritourism integration. Mayor Li stressed applying these insights: “We must transform our ‘China Natural Oxygen Bar’ and ‘Cool Summer Capital’ advantages into tangible industrial opportunities, making green mountains our economic assets.”
Cross-Provincial Synergy in Action
The event established a Jinzhong-Shijiazhuang tourism alliance committing to annual tourist exchanges exceeding 50,000 visitors. Industry panels yielded concrete proposals including joint Taihang Mountain scenic passes and cross-border heritage trails. As Heshun positions itself as Shanxi’s eastern gateway, this collaboration with Hebei’s economic hub promises to redefine regional tourism dynamics – where cultural narratives meet geographic wonders, creating shared prosperity along the ancient Taihang corridors.
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