On June 19, Devsisters announced it has signed a memorandum of understanding (MOU) with the Jeju Tourism Organization. The partnership aims to boost Jeju travel content using Devsisters’ popular Cookie Run intellectual property (IP).
This agreement builds on last year’s ‘Cookie Run Local Adventure’ campaign, which was conducted with several local governments.
This year, the focus will be on Jeju as the first destination.
Under the agreement, the two organizations will create content and programs featuring Cookie Run IP to help revitalize tourism in Jeju. They also plan to jointly promote the Jeju Travel Week campaign as a starting point.
As part of this, Devsisters will run a Cookie Run-themed welcome booth at Jeju International Airport during Jeju Travel Week, held from June 27 to July 6, coinciding with the summer travel season.
