In the global tourism recovery process in 2024, Africa has shown remarkable performance. The number of inbound tourists in the whole year was only 4% less than that in 2019, making it one of the regions with the most rapid rebound globally. South Africa, in particular, has been a standout performer. According to Patricia de Lille, the South African Minister of Tourism, South Africa received a total of 8.9 million international tourists in 2024, with direct consumption contributions reaching 91.6 billion rand (approximately 36.75 billion yuan).
In the first quarter of 2025, South Africa welcomed nearly 2.6 million international tourists, a 5.7% year – on – year increase. Notably, 75% of these international tourists were from other African regions. The British “Travel Review” analyzed that the recovery of global tourist destinations, combined with the warming of the Asia – Pacific market, has jointly promoted the development of African tourism. Countries like Kenya, Ghana, Nigeria, and Zimbabwe have achieved results through international promotion and targeted tourism investments. Cities such as Cape Town, Lagos, and Marrakesh have also ranked among the top 50 city destinations globally in 2025.
South Africa’s rich natural and cultural resources, including its magnificent national parks, unique wildlife, and diverse cultural heritages, have always been a major draw for tourists. The continuous growth in the number of tourists not only boosts the local economy but also promotes cultural exchanges. As the tourism industry in South Africa continues to expand, it is expected to further enhance its position in the global tourism market and offer more memorable experiences for visitors around the world.
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