Nezasa, a Swiss travel technology company, has announced the acquisition of the core software from Australian tech startup AWAI Travel. The move aims to integrate AWAI’s technology into Nezasa’s existing system, significantly enhancing its dynamic packaging capabilities.
This acquisition is a strategic step for Nezasa. By incorporating AWAI’s technology, the company can enable airlines and OTAs (Online Travel Agencies) to build and price real – time itineraries, ranging from simple to complex ones. This will likely revolutionize the travel – planning experience, providing more customized options for travelers.
AWAI Travel has previously provided technical support to Australian startup airline Bonza Holidays. Under AWAI’s assistance, Bonza Holidays witnessed a remarkable 3.5 – fold increase in the average order value per passenger. This success story showcases the potential value that AWAI’s technology can bring to the travel industry.
The acquisition not only benefits Nezasa but also has implications for the broader travel technology landscape. It signals a trend of consolidation and innovation in the industry, as companies seek to enhance their competitiveness through strategic acquisitions. With Nezasa’s strengthened capabilities, travelers may soon expect more diverse and cost – effective travel packages in the market.
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