In June 2025, China’s “Cultural and Natural Heritage Day” events nationwide breathed new life into heritage through innovative practices, integrating “seeing people, objects, and life” conservation into daily life.
Interactive Experiences: New Models for Intangible Cultural Heritage (ICH) Promotion
Focusing on the theme “Blending into Modern Life – ICH is Youthful,” activities like Liaoning’s “ICH in Communities” exhibition and Guangdong’s cross-border collaboration on the ICH-inspired song Tide Surging Fish Song showcased how governments, societies, and universities are driving proactive public participation in heritage protection. Chongqing hosted over 200 ICH events, including the “Ba Feng Shu Wei” brewing consumption season, fostering a strong conservation atmosphere.
Vibrant Bazaars: ICH Enters Daily Life
In Jingdezhen, Jiangxi, an ICH bazaar featured 118 projects like porcelain making and bamboo weaving, allowing visitors to experience and purchase heritage products. Guangxi’s live-streamed ICH shopping festival and Foshan’s panda-lion dance文创 exhibition bridged traditional crafts with modern design, while Jiangsu’s Nantong bazaar created interactive zones for food, handicrafts, and wellness, bringing ICH resources to the grassroots.
Exhibitions: Dialogues Between Ancient and Modern Civilizations
The “Civilization and Peace: From the Parthenon to Yuanmingyuan” event in Beijing issued the Sino-Greek Ancient Capital Civilization Dialogue Initiative, calling for digital innovation and inclusive exchanges. Kashgar’s exhibitions on the Silk Road and Lin Zexu’s legacy in Xinjiang, along with Shanghai’s Anhui Chu culture exhibition, offered tangible connections to historical civilizations.
Cultural Benefits for All: Building New Heritage Bridges
Sichuan offered half-price tickets to 11 cultural sites and hosted lectures and bazaars, while Shanxi museum combined ICH with cultural relics protection in a “Beast-shaped Gong’s ICH Rebirth” activity, blending storytelling with paper-cutting. Liaoning’s museum featured digital experiences like XR and VR exhibits, and Jiangxi’s Xingguo ICH Museum held educational activities for students, making heritage accessible and engaging.
Through interactive experiences, lively markets, immersive exhibitions, and public-friendly initiatives, this year’s Heritage Day demonstrated how China is preserving cultural and natural heritage by integrating it into modern life, inspiring youth and fostering cross-cultural dialogue.
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